32Gi® is a leading endurance supplement provider. Our total focus is providing our customers with high quality balanced and sustainable energy supplements, while empowering them with knowledge of healthier nutrition options.
32Gi® was founded in South Africa in 2009 and is regarded as the #1 Endurance Sports Nutrition brand in that part of the world. Back then, when the brand launched, we did not know that we were about to ruffle a lot of feathers and disrupt a lot of people’s way of thinking AND it was quite unintentional.
To tell the back story; we tested this new carbohydrate (Palatinose™) which was well researched and showed great benefits for endurance athletes. We tested the product with the Toyota Running Club and other elites and to our surprise our team members nailed 7 Gold Medals at the Comrades Marathon in 2010. So, besides the scientific evidence we had proving the benefits of this novel carbohydrate, we also had elite athletes that had taken gold medals and the win in what is known as The Ultimate Human Race. To perform that well in a gruelling 90km + Ultra Endurance Event, we knew we had a winner.
So, where did the disruption happen you ask?
Basically, it took much debate and sometimes fierce arguments amongst the leading forums’ members as to why and how a low GI Carb can out-perform or even have a place in the ultra-fast releasing carb space - such as maltodextrin and glucose - for which everyone within endurance sports had become so accustomed to.
As with any disruptive technology or product, early adopters started to use the Low GI Endurance Drink (now 32Gi® Endure Sports Drink). They reported back to us and to the Endurance Community on the benefits they felt and their marked performance improvements. Slowly but surely the market perception was adopted.
We continue to strive to be innovators in the Endurance Sports Nutrition space - always looking out for ways to make fuelling more effective and simpler for the athlete. The use of Cluster Dextrin® in our Super Carb/Protein - single source feed - Sports Drink, Race Pro, is a case in point. As of today, we have many products catering to high intensity and low intensity training and racing, so that we can cater to all individual needs. 32Gi® can be found in many countries around the world and we are pleased to be able to serve our customers. We will do everything in our power to make sure we deliver on our promise to you, as we always have in the past.
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