Clif Bar

Clif Bar was founded by Gary Erickson in his mom’s kitchen, following a day long bike ride he couldn’t bear the taste of another typical energy bar or energy gel. The Clif Bar was born, with the primary aim of making an uncomplicated natural energy bar, easy to consume and tasting like real food! This now extends to the entire Clif Bar product range to help fuel your workouts and adventures with great tasting energy bars, Shot gels, Shot Bloks and the very popular protein recovery Builder’s Bar.

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